Working With ASM Global

Background

As the world’s leading venue management company and producer of live event experiences, ASM Global have over 350 venues worldwide.

1,239

devices installed at 22 ASM Global venues across the UK

3 million+

transactions across the venues

Deliverable

22

Total Sites

1,239

Total Devices

+13%

average transaction value

Objective

ASM Group wanted to improve productivity and efficiency for their staff. They also required a solution which would be quick to install across their venues.

One of the driving initiatives throughout the project was cash control, as they were looking to reduce cash where possible at all venues. This had escalated through COVID times, therefore, many outlets across the ASM venues are now completely cashless.

“Kappture went the extra mile on a daily basis to ensure every site went live on the scheduled date. They managed to deploy across a large and challenging estate with a motivated project team, who prioritised on a regular basis to manage the supply chain and COVID restrictions. The speed of installation, training and ease of use was testament to the quality of the software. On-site support during the implementation was agreed with each site manager to ensure the EPOS upgrade for both fixed and mobile terminals was achieved. The company now has real-time sales analysis and the ability to make quick changes for all our UK sites.”

Sean Marshall

Central EPOS Development Manager, ASM Global

Results

Over 1,200 devices were installed at 22 ASM Global venues across the UK. Since the beginning of May 2021, the Kappture system has processed more than three million transactions across their venues.

Nearly a quarter of the devices installed were all-in-one mobile EPOS and payment devices. As the devices have a leather case and shoulder strap, they were ideal for the challenging events market, with waiting on teams able take orders and payments at the same time. This reduced the number of trips staff needed to take to tables, so more tables were served more frequently.

All their data is now available in one data lake in the ASM back office, which enables multiple reports to be run, including flash reports to see overall estate figures, as well as individual site numbers.

Kappture reporting enables straightforward reconciliation for the ASM financial team and venue managers. With the ability to see live dashboard reports using real-time data, key business decisions can be made, and stock can be managed easily around venues.

This partnership has grown over the course of the last 12 months, to the extent that Kappture are now venturing into new European markets alongside ASM to provide the same great system to arenas in Europe.