In-seat ordering and delivery services are revolutionising the fan experience at sports events, ensuring that missing a pivotal play for a food run is a thing of the past. This advanced system empowers fans to order from stadium concessions directly from their seats through a secure and intuitive interface.
Below, we explore the positive impact this reliable and dynamic service has on sports events, enhancing both the attendee experience and venue operations while providing a flexible and dependable solution for boosting satisfaction and revenue.
In-seat ordering and delivery is a service that allows spectators at sports events to order food, beverages, and merchandise directly from their seats using a digital app or through a tablet, etc. This service is designed to enhance the fan experience by eliminating the need to queue at concession stands, ensuring that fans enjoy the game without interruption.
The benefits of in-seat ordering and delivery include:
These benefits collectively contribute to a more enjoyable and efficient experience for fans, while also offering advantages to venue operators in terms of operations and revenue.
During the final minutes of a game, a fan craves a hot dog and a cold drink. Instead of missing the action, they order from their seat with a few taps on their smartphone. The order is delivered swiftly by a stadium attendant, and the fan enjoys the snack without losing sight of the game.
In another scenario, a family at a match wants to treat their kids to jerseys but doesn’t want to leave their seats during an exciting moment. They select the merchandise through the in-seat ordering app, and before long, the jerseys are delivered to them as they continue to watch the game unfold.
These examples highlight the seamless integration of in-seat ordering and delivery into the spectator experience, making it a game-changer for fans everywhere.
In-seat ordering and delivery services have profoundly transformed the experience at sports events. The key advantages of these systems include:
There is a strong consumer demand for in-seat delivery services. About 30% of fans worldwide rank staying in their seat for food and beverage services as their top desired improvement – they also want shorter transaction times.
Fans highly value the option to order from their seats. A significant 77% are disappointed when this service isn’t available. This shows a clear preference for services that deliver orders to fans’ seats using their seat number.
Despite initially slow adoption rates, in-seat ordering is gaining momentum. Fans now expect simple digital ordering processes that result in direct-to-seat delivery. This shift presents an opportunity for venue operators, as they can improve fan experiences by providing the comfort and efficiency that they seek.
Systems for ordering directly from one’s seat can boost venues’ income. Spectators appreciate their time during events and are often ready to spend extra on food and beverages for the added convenience of shorter waiting periods. Notably, 59% of spectators might increase their spending if they cut down wait times by half. Alongside this, Venues have witnessed as much as a 20% rise in average order values when adopting digital ordering systems with in-seat delivery capabilities.
The role of food and drink is pivotal in enhancing the live event experience, with a striking 94% of sports enthusiasts reporting that they purchase concessions during a game, at least on occasion. This practice not only contributes to overall fan enjoyment but also plays a significant role in generating revenue.
By utilising in-seat ordering and delivery services, customers can fully engage with the sports event, uninterrupted by the inconvenience of queueing for refreshments. With the ability to order directly from their seats, spectators remain immersed in every thrilling moment, rather than missing out on key plays due to standing in line for snacks or drinks.
As you can see, In-seat ordering and delivery systems are transforming the way fans enjoy sports events. These innovative services allow spectators to effortlessly order food, drinks, and merchandise from the comfort of their seats, bypassing the inconvenience of long concession lines.
This seamless integration of convenience and service not only elevates the fan experience but also opens up new revenue streams for venues, as fans are more inclined to spend when the process is this easy. Additionally, these systems offer venues unique opportunities for promotions and advertisements within the ordering platform.
