Business and industry (B&I) cafeterias can significantly improve their revenues by finding effective ways to enhance per-customer spending. The key to achieving higher revenues is not just by, upselling or cross-selling but by improving the customer experience. Satisfied customers are more likely to spend more, return often and become advocates for your service. In this article, we explore three innovative strategies that not only improve customer experience but also increase per-customer spending.
Convenience is paramount for. Cafeterias and canteens can achieve an easy win here by implementing QR ordering systems and mobile app solutions. Customers can quickly access a digital menu, place orders, and make payments without ever standing in a queue by scanning the QR code at the table or anywhere in the cafeteria. Such a practice will help reduce wait times and allow a more relaxed dining environment.
The mobile app takes this convenience one step further by providing pre-ordering and scheduled pickups, ideal for busy lunchtimes. The app delivers personalised recommendations based on your previous orders, encouraging higher spending through targeted upsells.
Understanding customer preferences and behaviour is crucial and data analytics plays an important role here. By implementing POS systems that track and analyse customer interactions, B&I cafeterias can gain invaluable insights into what sells best and when. Data-driven decisions are derived from this information allowing, them to make menu adjustments based on popularity, customised promotions and, even giving out custom pricing during rush hours. By targeting customers with custom offers and products that are likely to appeal to them, cafeterias can significantly enhance the average transaction value while ensuring a transparent and trustworthy relationship with the customer.
Start rewarding regular customers by building and maintaining a loyalty program. The integration of a loyalty programs can be seamlessly executed through mobile apps or through the cafeteria POS system, offering rewards and incentives for regular visits and purchases. These might include discounts, free items, or exclusive offers that are not accessible to non-members. Such programs build a sense of belonging among customers and encourage repeat business.
These strategies put enhancing the customer experience through advanced technology and customised services as the focal point to improving pre-customer spending in cafeterias, rather than overt selling. Focusing on these strategies, QR ordering, leveraging data for informed decision-making, and creating robust loyalty programs, cafeterias can ensure that the customers not only spend more per visit but also leave with a smile, ready to return. In the end, when your customers are happy, they not only contribute to a positive atmosphere but also to the cafeteria’s bottom line.
